This fall, the most popular color will be a rich golden champagne hue, set to replace the sunlit 奶油黄 (butter yellow) of summer.
Symbolically, on Wednesday, July 30, the global premiere of Netflix’s Wednesday Season 2 took place in London. Leading lady Jenna Ortega kicked off the evening in a sheer haute couture gown from Ashi Studio’s 2025/2026 Fall/Winter collection. The dress felt otherworldly, featuring ruffled details and a seemingly torn hem (reminiscent of scorched paper), paired with a sheer underskirt—evoking the same air of mystery as Ortega’s on-screen character. It complemented her gothic aesthetic perfectly: a long black ponytail, bleached brows, and wine-red lips.
The celebration continued at the after-party, where Ortega switched up her look, donning a champagne-colored silk camisole dress with a crew neck and ruffled edges. Of course, the star of the outfit was the gown, shimmering with golden tones, so the accessories stayed understated: a delicate silver pendant, paired with black pointed-toe sandals with thin red heels. There’s no doubt this look deserves a spot in the vault of fashion’s most glamorous moments.
When it comes to color, while butter yellow dominated summer—loved by celebrities like Gigi Hadid, Jennifer Lawrence, and Kate Middleton—this fall, Jenna Ortega is pointing us toward the softer allure of champagne. We’re betting that, at least for formal occasions, fashion lovers will be reaching for this shade.
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